A proud Sonoma County native, James began his electrical career with Golden State Electric nearly 25 years ago as an apprentice. Under the mentorship of founder Ed Franceschi, he gained hands-on experience and worked alongside some of the most respected professionals in the trade — shaping him into what many call “an electrician’s electrician.” His dedication to craftsmanship, safety, and doing the job right is reflected in every project GSE takes on.
Today, James carries forward that legacy as the owner of Golden State Electric. He takes great pride in leading a union-trained team of electricians who uphold the highest standards of quality and integrity. For him, ownership isn’t just about running a successful business — it’s about honoring the values he was taught, creating opportunities for others in the trade, and giving back to the community he calls home.
James lives in Sonoma County with his wife and two children, raising his family in the same community where he grew up and built his career. For him, family and business are deeply connected — the values of hard work, integrity, and reliability that guide his role as a husband and father are the same principles that drive Golden State Electric. He takes pride in knowing that the company’s work not only powers homes and businesses but also supports the growth, safety, and sustainability of the North Bay. As a business owner, James sees every project as an opportunity to invest in the future — creating secure jobs for local electricians, mentoring the next generation of tradespeople, and contributing to a stronger community for his children and their peers.
Golden State Electric has proudly served Sonoma, Napa, and Marin counties for more than 30 years, delivering trusted, high-quality electrical services with an unwavering commitment to safety, reliability, and customer satisfaction. As a locally owned and operated company — and a proud IBEW Local 551 signatory contractor, committed to union craftsmanship and community standards — we bring skilled expertise and proven professionalism to every project.
We’re not just electricians — we’re part of the North Bay community. Our roots here run deep, and we value the long-term relationships we’ve built with homeowners, business owners, general contractors, and property managers throughout the region. From custom residences and commercial build-outs to ongoing property maintenance, every job is approached with integrity, precision, and a commitment to doing it right the first time.
Our services cover the full spectrum, including new construction, remodels, panel upgrades, lighting systems, and emergency service calls. No matter the size or scope, Golden State Electric delivers dependable results backed by decades of experience. When you choose us, you’re choosing more than exceptional electrical work — you’re choosing a dedicated partner invested in the strength and success of our community.
Power your project with timely, expert electrical solutions. Connect with our team today and experience the difference of dependable, efficient service.
